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VeloVixen

Visit VeloVixen Website

Having initially supported VeloVixen in 2016, members of the Chelverton Investor Club committed a further six figure sum in March 2018, as the company looks to build on its recent rapid growth, with the launch in 2018 of its first own-brand products, as well as a concerted focus on its increasingly significant export markets.

A Chelverton Investor Club Investment

Location:
Wheatley, Oxfordshire

Sector
On-line retail

Investment Type
Growth Capital

Deal Size
Total: £500,000

How much did Chelverton Investor Club Members invest:   £500,000

Date of Completion:
March 2016

About VeloVixen
VeloVixen is a retailer of cycle apparel and accessories, operating primarily online, and focusing exclusively on the female consumer.

Why did Chelverton Investor Club Members Invest
Cycling has seen rapid growth for a number of years. Whilst  participation levels have flattened, growth amongst female cyclists is forging ahead in a market which has been male-dominated for years.

The female consumer is poorly catered for, and VeloVixen is prominent amongst a new breed of retailers focused exclusively on this segment.  Cycling is also a market where on-line has become of dominant retail channel.

This rapidly growing business also benefitted from EIS tax relief.

How did we come across the company?
The owners were introduced to Chelverton by personal recommendation. They had previously considered raising money through Crowdfunding, but appreciated the greater value-add that would be obtained through the on-going relationship post investment .

Future plans
VeloVixen is seeking to exploit its niche market leadership position through increased on-line customer acquisition, both in the UK and overseas. Export markets will be developed alongside native language websites. It is also planned for the company to develop its own brand offering.